Alison Fraser is an enthusiastic hands-on marketer with 12 years client-side experience, planning and executing marketing campaigns for a number of blue chip organisations, including Legal & General, TSB and Saga. Credits include launching a new Bond issue within two weeks, planning the launch of a massively successful postal savings account,

developing a feasibility study for the launch of a branded children's character and writing the new business strategy for a credit card.

Alison combines planning, research and analysis skills with an understanding of brand and a strong focus on financial return. This enables her to complete detailed plans and provide a clear business direction.

alison@virtual-marketing.biz