= A flexible team of consultants providing tailor made solutions for BTexact
= Focused support during periods of high activity
= Professional and objective service to help build the new marketing function

Flexible Consultants - Tailor made Solutions
BTexact has a heritage of excellence in research and technological development, but has historically provided services to BT Lines of Business on a cost recovery basis. As part of an increasing commercial focus, BTexact needed to reposition itself in the market as a high quality provider of advanced technology solutions. The resource required to support this organisation had to be capable of understanding and acting on technically complex messages and establishing competitive positioning against specialist organisations operating in the field of advanced communications technology.

Focused support during periods of high activity
During the initial phase of business transformation, BTexact line management were fully occupied developing and implementing existing plans. The transformation project itself identified new areas that required additional resource as well as requiring immediate input into areas such as defining broad commercial messages and realigning the PR activity. By engaging the Virtual Marketing Company, BTexact was able to continue day-to-day activity while developing a new, commercially aligned programme in parallel.

Professional and objective service
The Virtual Marketing Company was able to supply two consultants to operate with existing agencies and suppliers at BTexact. In this way, the input provided was objective and linked to the overall strategic requirements. The consultants who worked on the project had extensive experience in Telecommunications in addition to a broad background in marketing communications for service organisations. They were able to assist in developing professional methodologies for the marketing department and to provide an audit of existing practice. A key deliverable was an action oriented marketing planning tool that enabled BTexact people to produce customer focused marketing plans in a consistent and measurable format to drive sales during this critical period of commercialisation.