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A marketing
professional with over 15 years of experience working both as a consultant
and in line management roles. Fiona has held senior management positions
in organisations such as Vodafone, Lloyds TSB and Grey Integrated. Specialist
areas include services marketing, research and analysis, international
marketing, planning and strategy, database design, customer satisfaction
and brand planning. |
Fiona
has carried out projects for organisations including Alliance and Leicester
Building Society, Sharelink (now Charles Schwab), BUPA, Orange and BTexact.
Previous projects have included managing the development and implementation
of a customer database, launch communications planning and implementation
for a mobile phone network in Belgium and launching a small software
business.
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Fiona
Maclean
MBA
MCIM MinstD