= Mixed team providing tactical and strategic support
= Flexible resource during cruicial launch phase
= Integration of specialist skills with classical marketing techniques

Tactical and Strategic Support
Originally appointed to provide high level strategic support to the customer marketing division of Zingo, the role expanded to include driver communications and sales strategy, providing a virtual 'sales and marketing director', scoping and implementing a sales lead management system and developing a programme of events.

Zingo is an innovated taxi hail service which provides passengers with the opportunity to hail a black cab by dialing a single number from their mobile phone. It is one of the most innovative and practical providers of location based services. Meeting the marketing challenge of a new service based on complex and innovative technology required a strategic approach supported by a high level of hands-on implementation

Strategic Planning
Part of the role of VMC was to develop a comprehensive launch marketing plan. This involved taking existing plans and reassesing them against the business targets. Considerable effort was diverted from Customer Marketing to establishing a Driver Recruitment Programme and this led to a number of tactical initiatives that required fast and effective implementation

Integration of specialist skills with classical market planning
The Virtual Marketing Company developed a programme of direct marketing recruitment activities for Drivers, including direct mail, responsive trade press advertising, events and telesales. Working with the small in-house marketing team, VMC was able to ensure that a comprehensive mixed media campaign for driver and passenger recruitment was implemented within very short times scales.