= Taking a new business from concept to launch to profitability in under a year
= Developing and operating a successful affiliate programme
= Managing a mixed media communications plan

Innovative and responsive micro marketing
The Virtual Marketing Company provided a resource to develop and manage a programme for a new dating site business, Date the UK. Extremely bottom line focussed planning and management was required to ensure that any investment was capitalised and provided the highest possible return on expenditure. The Virtual Marketing Company explored and tested a variety of communications channels including PPC (pay per click) advertising, traditional print media, promotions, PR and affiliate marketing programmes.

Continuous Evaluation, Monitoring and Improvement
The consultant responsible has established an ongoing tracking and analysis programme, together with a competitor monitor. By managing the sales process on a daily basis, every pound of marketing spend is used as effectively as possible. The Virtual Marketing Company continues to provide support by constantly reviewing and updating the marketing strategy.

New media and traditional marketing planning
The launch and development of the dating service has depended on combining new media techniques with traditional print advertising, direct marketing and crm programmes. The Virtual Marketing Company has developed an extremely comprehensive recruitment, activation and retention programme for the site that ensure Date the UK has one of the highest conversion and activation rates in the country.